Savvy performers turn their true fans into supporters through merch sales.
But how do you cut through the noise when everybody is selling the same basic t-shirts?
Introducing the Oakanda Artist Program: custom branded designer eyewear, with 50% royalties exclusively for our launch partners in Summer 2026.
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founder and designer at Oakanda. I'm a mediocre pianist, award-winning photographer, underground deep house DJ, neurodivergent trauma survivor, and a former world-ranked competitive athlete.
I grew up in a mixed race family across the Bay in scenic Palantir Alto, bounced around SFÂ and the East Bay most of my life, and fell in love at first sight with Oakland when I moved here in 2025.
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I've experienced more privilege and overcome more adversity than most people I know. Before leaving the mainstream consumer tech industry 10 years ago, I made a bunch of money as a twenty-something early startup employee, and I raised over $1 million as the founder/CEO of my previous startup. I also overcame an abusive family, lost a sibling to domestic violence, have experienced housing insecurity and homelessness, and survived multiple episodes of police violence.
I don't care what skin color you are, who you hook up with, or how many zeros are in your bank account. I care about the quality of your music, your character, and how you use your platform to serve the people.


The Oakanda Artist Program is an industry first. Designed by independent artists, for independent artists, we offer unparalleled support for your journey as a creative professional.
50% ROYALTIES
On net profits, exclusively for our launch partners in June/July  2026.
FULL CUSTOM EVERYTHING
Frame shape, lens options, laser engraving on the frame and lens, custom branded cases and lens cloths.
ADDITIONAL REVENUE STREAMS
Collab with the Town Biz™ Collection by Oakanda and give your fans a chance to rep your brand on our full lineup of frames: 12 shapes,  50+ colors and counting.
TURNKEY PACKAGES
We do all the heavy lifting —  sourcing, manufacturing, engraving, painting — so you can focus on your craft and your fans.
PROFESSIONAL SERVICES
We've got your back with:
- in-house web development
- custom online stores
- brand identity and logo design
- photo shoots
- videography
100% HUMAN-MADE
We reject the use of Generative AI, which is only possible due to theft on a massive scale from artists. All of our creative work (designs, website, flyers, etc) is 100% made by humans.
We have limited capacity and review applications on a rolling basis. Apply early to increase your chances of getting a spot.
Questions? Contact us via the Support links in the header, email to artist@oakanda.org, or text to 530-OAKANDA (530-625-2632).
