Oakanda is a fashion startup that uses designer eyewear as a Trojan horse to embed collective liberation into pop culture.

We're hacking capitalism to fund the resistance.  

I'm Palosanto, the founder of Oakanda. I grew up on the colonizer side of the Bay Area, in scenic Palantir Alto. I've lived in the East Bay since 2020 and fell in love at first sight with Oakland when I moved here in 2025.

I've experienced more privilege and more adversity than most.

I don't care what skin color you are, who you like to make out with, or how many zeros are in your bank account. I care about your character, your creativity and style, and what you're doing to resist oppression.

My goal with Oakanda is to build a new movement uniting artists and activists who are working towards collective liberation.

That said, I am deeply inspired by the visionaries of the original Black Panther Party (founded in Oakland, CA), in particular:

1) the Panthers' strategic use of fashion to build awareness and a popular movement around socialist principles,

2) the original Rainbow Coalition led by Fred Hampton Sr. in Chicago, which was explicitly anti-racist and called out racism as a by-product of capitalism, and

3) the original BPP vision in the 10 Demands calling for "people's control of community technology"

-------------- OAKANDA QUALITY --------------

- individually numbered, laser-engraved frames
- painted by hand in Oakland, CA
- yes, we do prescription: single-vision, progressive, custom tints, photochromic (Transitions), blue-blockers, you name it
- custom branded cases and lens cloths

SEE DIFFERENT™